FX Atlanta HBCU Tour
Idlewild partnered with FX to bring the final season of FX Atlanta to two (2) HBCUs to drive interest and engagement. Howard University and Atlanta University Center students got a first look of the show, engaging conversation and an afternoon of fun activations including aura readings, food and beverage from black owned vendors, custom swag and more
Brand Strategy / Event Production
Panel discussions with students, professors and industry professionals that centered around key show topics
Hired supported and promoted 12 black owned food vendors, barber shop, custom nails, aura reading
