AWS Open Source Tour
A pilot activation that grew into a multi-year, multi-stop global tour.
Idlewild brought the AWS Open Source Tour to life. Design-driven activations across 6 U.S. cities and Amsterdam, strengthening AWS's partner ecosystem at re:Invent and key developer events. The Hangout — our flagship space — featured bespoke design, a branded facade, and content-led programming: tech demos, coding sessions, partner kits, swag giveaways, and lightning talks that sharpened AWS's identity and sparked deeper conversations at every stop.
Activation Strategy / Creative Direction / Experience Execution
The Idlewild Impact:
Idlewild operated as a full strategic partner — delivering a unified tour
that deepened developer engagement, strengthened AWS's partner and
brand identity, and drove operational efficiencies that maximized the impact
of their event strategy and investment.
Early-Stage Strategic Planning
Integrated Operational Partnership
Scalable Tour Framework
Programming Strategy
Visual Continuity Across Sites
Attendee Journey Design
On-Site Management
